(Solutions)
Analytics, Pixel, GTM, and Reporting
Analytics and measurement infrastructure ensures that digital decisions are data-driven, not intuitive. Poorly designed measurement systems produce inaccurate results and weaken strategic decisions. Healthy reporting is not just about showing numbers; it's about generating meaningful insights.
Nothing that cannot be measured can be managed.
In the Istcode approach, Analytics, Pixel, and GTM are treated as a holistic measurement system encompassing all digital touchpoints. User behavior, conversion flows, and ad interactions are brought together under a single structure. The resulting system makes performance traceable, comparable, and interpretable.
This service positions reporting not as an output, but as a continuous point of reference that feeds into strategic decision-making.
(Scope)
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( 001 )GA4 Installation and Configuration
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( 002 )Meta Pixel Setups
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( 003 )Google Tag Manager (GTM) Integration
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( 004 )Conversion and Event Tracking
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( 005 )Dashboard and Custom Reporting Structures
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( 006 )Data Validation and Consistency Checks
( Period )
DISCOVERY
The current measurement infrastructure and targets are evaluated.
SETUP
Analytics, pixel, and GTM architecture are configured with the right scenarios.
TEST
Events, transformations, and data flow are validated.
REPORTING
Meaningful metrics and dashboards are created.
IMPROVEMENT
Data structures and reports are updated regularly.
Let's begin now.
LET'S EVALUATE IT TOGETHER.