(Solutions)
Brand Positioning
Brand positioning is a strategic framework that clarifies a brand's place in the market and unifies all its communication language.
Brands that are positioned in the right place with the right perception.
The Istcode approach is built on a framework that clarifies a brand's position in the market and ensures consistency across all communication touchpoints. The brand positioning process offers a strategic structure that builds strong connections with the target audience, accurately conveys brand values, and manages long-term perception. The resulting positioning tells the brand's story in simple language, clarifies its stance, and builds trust.
A multidisciplinary structure brings together strategy, design, and creative thinking on the same axis. Data, planning, research, and human-centered insights, combined with creative discipline, create memorable and impactful brand experiences.
(Scope)
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( 001 )Brand Strategy
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( 002 )Visual Language
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( 003 )Brand Messages
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( 004 )Brand Identity and Positioning
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( 005 )Rebranding
( Period )
DISCOVERY
The starting point focuses on understanding the current state of the brand, market, and target audience.
RESEARCH
In-depth analysis of competition, user behavior, and industry insights.
STRATEGY
Clarifying the brand promise, positioning statement, and communication framework.
IDENTITY DESIGN
Creating a visual language and brand identity structure that is consistent with the strategy.
CONTACT POINTS
A consistent brand experience across all digital and physical platforms.
LAUNCH
Implementing the positioning and initiating the communication process.
Let's begin now.
LET'S EVALUATE IT TOGETHER.