(Solutions)
Corporate Identity
Corporate identity is the visual and structural system that defines how a brand expresses itself. The logo, color, typography, and all visual components are considered not as individual parts, but as parts of a coherent whole. This integrity ensures that the brand produces the same perception at every point of contact.
A consistent system. A clear brand language.
Istcode's corporate identity approach is built on a structure directly related to brand positioning. The visual language is shaped according to the brand's sector, target audience, and communication tone. The resulting system offers a sustainable structure that maintains its clarity and character in both digital and physical environments.
Corporate identity design is not merely an aesthetic framework; it is a strategic point of reference that defines the brand's long-term communication infrastructure. All practices gain meaning within the boundaries and rules of this system.
(Scope)
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( 001 )Logo Usage System
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( 002 )Color and Typographic Structure
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( 003 )Visual Language and Iconography
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( 004 )Corporate Document Designs
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( 005 )Digital and Print Application Kits
( Period )
DISCOVERY
The brand's positioning, target audience, and market context are clarified. The logo is considered as the visual representation of this framework.
RESEARCH
The industry, competitors, and visual references are analyzed. Distinctiveness and originality are defined at this stage.
SYSTEM DESCRIPTION
The fundamental rules and visual structure that constitute the identity are determined.
APPLICATION
Identity is structured in a way that can be used across different platforms.
DOCUMENTATION
The entire system is registered with the brand directory.
Let's begin now.
LET'S EVALUATE IT TOGETHER.