Identity is a strong word that refers to people or institutions. Giving false or unclear impressions is an important issue for both individuals and institutions. Identity consists of certain elements, and the dependency and integrity of these elements is important for the institutions, foundations or formations it represents.
Every institution has its own communication language, vision and mission behavior. Corporate identity It is a powerful concept that provides information about “who” a company or organization is.
What is Corporate Identity?
Identity Although it is an abstract concept, it is the identity that expresses power and shows the stance of the institution. Communication of the institution, vision, mission, employees, their behavior, etc. All elements are factors in the formation of corporate identity. The stronger the integrity and harmony in identity formation, the more it affects the reputation and prestige of the brand.
Why is Corporate Identity Important?
A good corporate identity is important for the prestige of the brand because when we look at the general elements, the criteria we have mentioned are related to appearance; The better the first impression, the more it has a place in the customer's perception. A well-prepared and adopted corporate identity directly concerns and increases the sales of services and products.
One of the most important elements is communication. The organization's language towards customers determines its position in the market as an advantage or disadvantage against its competitors in the industry.
Every stage, from the visuals to the colors and from the colors to the fonts used by the institution, is corporate identity design. A good corporate identity design It changes dynamics and increases performance and efficiency. Every organization needs a properly designed identity to gain good momentum.
Also a good corporate identity It strengthens the customer's or target audience's bond with both the service/product and the brand. Corporate identitySince it expresses the stance and visuality of the brand, it plays a role in establishing the customer and brand relationship on value.
How to Create a Good Corporate Identity?
Corporate identity Although it is an abstract concept, it is the identity that expresses power and shows the stance of the institution. Communication of the institution, vision, mission, employees, their behavior, etc. All elements are factors in the formation of corporate identity. The stronger the integrity and harmony in identity formation, the more it affects the reputation and prestige of the brand.
Why is Corporate Identity Important?
A good corporate identity is important for the prestige of the brand. Because when we look at the general elements, the criteria we have mentioned are related to appearance. The better the first impression, the more it is in the customer's perception. A well-prepared and adopted corporate identity directly concerns and increases the sales of services and products.
One of the most important elements is communication. The organization's language towards customers determines its position in the market as an advantage or disadvantage against its competitors in the industry.
Every stage, from the visuals to the colors and from the colors to the fonts used by the institution, is corporate identity design. A good corporate identity design It changes dynamics and increases performance and efficiency.
Also a good corporate identity It strengthens the customer's or target audience's bond with both the service/product and the brand. Corporate identitySince it expresses the stance and visuality of the brand, it plays a role in establishing the customer and brand relationship on value.
How to Create a Good Corporate Identity?
Corporate identity There are certain standards and plans to create it. Letterheads, envelopes and business cards Before proceeding, a corporate identity guide is prepared. After the corporate identity guide is prepared, mockup work begins.
The corporate identity guide is a work in which all parts and details are collected, detailing what the brand wants to express. Brand's logo, font, colors etc. elements identity It is an important part of its work and the right choices are among the memorable characteristics of the brand.
Another issue that is as important as the logo in corporate identity work is the slogan. An impressive slogan should convey the message of the brand and impress the customer. The slogan that affects sales and motivates the customer/user should be catchy both when heard and read.
A good corporate identity, should be sensitive about maintaining continuity and should be careful not to go beyond the decided standards. Therefore, it is important to manage this process correctly, which requires hard work and discipline. The continuity of every designed element is important for the reputation of the brand. Every detail printed, written and drawn represents the institution.
Corporate identity It is the company's appearance and prestige. An effective design and meticulous work increases your brand value and strengthens your bond with your customers. Corporate identity work carried out by a professional team allows you to stand out from your competitors in your industry. If you want to develop or recreate the corporate identity of your brand; Istcode 360 degrees digital agency You can benefit from our service.
