(Solutions)
Developing an Advertising Strategy
The advertising strategy development process goes beyond individual campaigns; it provides a long-term roadmap that guides all of a brand's advertising communication.
The right place. The right message.
In the Istcode approach, advertising strategy is considered through the lens of brand positioning, target audience behavior, and the competitive landscape of the market. Platform selection, message hierarchy, and timing are all evaluated within the same framework. The resulting strategy transforms advertising communication from a haphazard process into a controllable structure.
The advertising strategy development process goes beyond individual campaigns; it provides a long-term roadmap that guides all of a brand's advertising communication.
(Scope)
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( 001 )Advertising Objectives and KPI Definition
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( 002 )Target Audience and Behavior Analysis
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( 003 )Platform and Media Strategy
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( 004 )Messaging and Creative Direction
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( 005 )Budget Allocation and Scheduling
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( 006 )Performance and Measurement Framework
( Period )
DISCOVERY
Brand objectives, current advertising structure, and expectations are clarified.
ANALYSIS
Market, competitor, and target audience data are evaluated.
STRATEGY
The platform, message, and budget framework are established.
PLANNING
The advertising schedule and phases are configured.
ORIENTATION
A strategic reference is provided for the implementation process.
Let's begin now.
LET'S EVALUATE IT TOGETHER.