With modern technology and the development of the world, opportunities and access to needs began to be met online. We have been adapting to these developing technologies for a while without even realizing it, and we do not realize that we are in the process of changing. There have been many changes and revolutions in the world so far. He left traces, some permanent and some transitional, on the world. When the digital world entered our lives, it continued to develop, transform and transform people along with it. Existing business models began to change with digital transformation. These changes have greatly affected our lives.
What is Digital Transformation?
Bringing business models to digital life with existing technologies, digital transformation can be explained as. In this way, the activities that need to be carried out for business are managed through technological channels, ensuring greater efficiency.
In fact, limiting this only to business models would not be correct or would be incomplete. Because it is the human being who becomes digital first. Everything else and everything digital depends on this. If people themselves do not adapt to digitalization and their lives, if they are not curious and do not strive to improve it, digital business models or digital transformation would not occur.
Of course, the advantages of digitalization are many. Reaching people, accessing data, communicating and interacting has become more efficient and faster thanks to digital.
Taking part in digital
Taking part in digital and being a partner in this transformation is a point that makes a difference for brands. No matter what sector you are in, you now need to be digital. Forget actively using digital and generating sales. When a user who wants to get information about you cannot see you digitally, he becomes distrustful and ghosts you. Thus, it becomes very difficult to exist in reality. These reasons make it important for brands to take part in digital media.
Managing Digital Transformation
digital transformation With the integration of developing technologies into business models, sectors and our lives, certain difficulties and management problems have emerged. Especially the generation that was introduced to technological innovations later. Generations x and y, which experienced late adaptation, remained more passive in this regard compared to generation z.
We have stated that digital transformation is never-ending and constantly ongoing. In order to ensure that people who cannot understand this transformation or are inadequate do not disappear in the process, management support It would be better for them to take it.
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