With the introduction of the internet into our lives, online product marketing activities began to become popular and increase. In digital marketing A term that covers the digital promotion of these products and services. The purpose of digital marketing is technology and media to achieve marketing goals using Internet wherever your connection reaches digital marketing It is possible to do; Every area where the internet can be used, advertising and marketing strategies Evaluating for you is digital marketing itself. Digital marketing terms are the key to the right marketing moves.
Digital Marketing Terms
SEO (Search Engine Optimization)
Opening search engine optimization the one which... SEOIt is an optimization work that allows you to rank higher in search engines. TRUE SEO With this work, you can rank first in the search engine and increase your site's traffic.
Content Marketing
content marketing Its purpose is to influence your target audience and customer action is to obtain.
Social media channels
Website
Email newsletters
Blog
SEM (Search Engine Optimization)
Briefly SEMis the process of placing paid advertisements through search engines. Sam You can advertise on any platform you want, in accordance with your budget, or create ads to appear at the top of search engines.
Google Tag Manager (Google Manager Tag)
Google Tag Manager With , you can see whether users visiting your website perform the target behaviors you want. This is the one you have determined and added to your site. labels You can track your recycling with .
SERP (Search Engine Results Page)
The page that opens for any word you search on search engines is the search engine results page. SERP on a site you optimize SEO their work becomes more successful.
Cross Marketing
Product or in the marketing of the service The name given to marketing by adding another product or service is cross marketing. With this method, a complementary product is given to the customer or user in addition to the marketed product. The main goal here is to maximize sales revenue.
Conversion Rate
The purchasing rate of users visiting your website based on their visits to your website “conversion rate” that is, it is called the conversion rate.
ROI (Return on Investment)
ROIIt is the data that shows you the return on your investment. The efficiency of your investment or the action it takes ROI You can follow up with and decide whether to continue your investment.
Cookies
cookies In other words, cookies record information about the user's visits to websites. It ensures that the site remembers the user when the user returns to the same website. Cookies As a result of the data it records, it creates content based on the interests of the user who visits the website for possible return to the same site.
Database
In digital marketingdata basealso known as databaseis the area where users' structured information or data is stored.
CTR (Click Rate)
It is the percentage expressing how often visitors click on the ads they see.
AdSence
It is an advertising tool used to place free advertisements on websites.
backlink
Publishing any link within the website on another websitebacklinkIt is called ".
Bounce Rate
Bounce RateThe bounce rate, also known as ', is the rate that indicates that a user entering the website leaves the site without performing any navigation or action.
Paid Search
Paid Search or paid search is the marketing channel through which search engines allow advertisers to display ads in search results.
Name Impression
Viewing the published advertisement.
Landing Page
“The name given to the landing page of the website, where the products are introduced, the login form is located, and the message that motivates the user is placed.”is the destination page”.
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