Facebook, which has billions of users, has now gone beyond being a social media platform or entertainment channel. Facebook, which has become a powerful tool for brands and created a field of its own in marketing, has become a professional marketing service.
It offers advertising or marketing, promotion, etc. Facebook, which shows superior performance with its services and multiplies the success of businesses, is highly preferred with its advertising models.
What are Facebook Advertising Models?
There are many advertising models Facebook, your business increase your traffic It is one of the advantageous methods for Achieve success with advertising models that suit your purpose, Facebook ads possible with. You will choose according to your goals and strategy. advertising models You can increase user interaction and improve your business.
Facebook advertising models consist of 3 categories:
-Awareness Advertising Models
-Evaluation Advertising Models
-Conversion Advertising Models
Facebook Awareness Advertising Models
Brand awareness ads that will get you discovered by users are as follows:
-Brand Awareness Advertisements
-Reach Ads
Brand Awareness Ads
It is the advertising model you should choose when you want to gain recognition for your brand or reach more people and gain interaction. Thanks to this model, you can enter the sphere of influence of your target audience or potential customers. This ad works to increase awareness of your brand. Optimization prepares users who see your ads by measuring their likelihood of remembering them again.
Formats used in Facebook brand awareness ads;
Image
Video
carousel
Slideshow
Reach Ads
The advertising model that allows your advertisement to reach as many people as possible at the lowest cost is reach advertising. With the reach advertising model, your ad is shown to a user at least 2 times within 24 hours. The difference between brand awareness and brand awareness is the form of optimization.
Facebook Evaluation Advertising Models
Evaluation advertising modelsIt is an advertising model that provides information about the service you offer and encourages users to purchase it after increasing your brand awareness.
Evaluation advertising models:
Traffic
It is the advertising model that should be preferred by those who want to get a high number of traffic or increase the number of visits with more clicks.
Interaction
The advertising model you should use to increase the number of interactions on your posts is interaction ads. These:
-Post Interaction Advertising Model
-Page Likes Advertising Model
-Event Responses Advertising Model
Application Downloads
If you own an application, you can promote your application or increase the number of application installations with this advertising model.
Video Views Advertising Model
It is an advertising model where the number of video views is important and the fee is determined according to the viewing time of the users who watch the video. In this advertising model, the main goal is to reach users who are likely to watch the video.
Finding Potential Customers
It is one of the most expensive advertising models and is used to find potential customers and collect information from target users. With these, users are asked to fill in various information by sending forms with advertisements. Information collected Facebook It is collected in the database and transmitted to the advertiser.
Messages
It is an advertising model that aims to turn customer interest into action by reaching people who are most likely to respond to your business.
Conversion Advertising Models
Conversion ads Thanks to it, you can track or measure applications, buy or add to cart, payment information, etc. You can optimize advertising data.
Conversions
It is an advertising model in which you can determine your target audience for your new advertisement thanks to the collected data.
Catalog Sales Advertisements
These are advertising models or catalog sales ads that allow you to increase product sales that you will upload to the system. These show your sponsored products or services to your target audience.
Store Visit Ads
It is an advertising model that offers you an advantage for potential customers near your business or for their visits. With these models, you can sell to potential customers or provide information about the store.
Facebook advertising models To get information about or contact a professional team about your business digital agency If you want to carry out your activities from info@istcode.com You can contact us.
