Many social media platforms have introduced paid subscription features over time. Many social media platforms such as Youtube Premium and X Premium introduce paid subscription systems and offer more special content to users. Until now, these features provided benefits such as badges, content viewing, and subscription. However, according to recent allegations, Instagram seems to change this system.
Instagram recently started testing a new feature called "Ad Breaks". According to preliminary information, users will encounter 3-5 seconds long, unskippable ads while browsing Instagram. It is claimed that Meta has developed a new subscription model with these ads. The comments so far are negative, as expected. Many users state that such frequent advertising policies do not comply with the spirit of social media.
As we saw above, information about the remaining duration of the ad will be shared with the counter icon that appears on the screen. So, do you think these new features should be available on Instagram? Is this feature useful for user experience? This new feature, which will probably negatively affect these situations, has already begun to be criticized by social media users. What do you think about the ad break feature?
