(Solutions)
Campaign and Launch Designs
Campaign and launch strategies determine not so much what a brand says, but when and how it appears. An effective launch gains meaning not only from the power of the message, but also from the accuracy of the context and the harmony of the touchpoints. Therefore, the strategy consists not of a single idea, but of a strategic whole.
The right time. Clear message. Consistent impact.
In the Istcode approach, campaign and launch designs are based on a structural framework shaped by brand positioning, target audience behavior, and communication priorities. The message, medium, and timing are considered on the same axis. The resulting design offers a structure that manages brand perception, rather than simply increasing brand visibility.
These studies are positioned as strategic communication models that aim to create an impact that will remain in the brand's long-term communication memory, going beyond simply generating short-term attention.
(Scope)
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( 001 )Campaign Strategic Framework
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( 002 )Launch Story and Message Structure
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( 003 )Creative Concept and Communication Language
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( 004 )Media and Timing Arrangement
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( 005 )Digital and Physical Launch Scenarios
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( 006 )Campaign Continuity and Phase Plans
( Period )
DISCOVERY
Brand objectives, launch context, and communication priorities are clarified.
STRATEGIC FRAMEWORK
The relationship between message, timing, and medium is defined.
CREATIVE STRUCTURE
The campaign idea and narrative language are framed.
PLANNING
The launch steps and phases are structured.
SPREAD
Consistent reflection of the narrative's points of contact.
Let's begin now.
LET'S EVALUATE IT TOGETHER.