Digital Advertising Trends: What's Happening in the Industry?
Digital advertising trends are rewriting the game plan for marketing teams in 2026. Because competition isn't just about visibility. Instead, brands need to reach the right person…
Category: Digital Marketing
SEO Essentials: A Guide to 2026
This list of things to know about SEO is invaluable for anyone who wants to be visible in the digital world. Nowadays, simply adding keywords is enough…
2025 Digital Marketing Trends: 10 Strategies to Boost Performance
Digital marketing trends for 2025 signal a new era where brands operate smarter, faster, and more user-centric….
Google Unveils Huge Revolution in Ad Targeting and Data Security
Are you surprised by the ads you see while browsing the internet? You're looking for a pair of shoes, and a few minutes later your screen is filled with similar ads. This…
What is Influencer Marketing & How is it Done?
Influencer marketing, unlike traditional marketing methods, is a modern way to reach your target audience directly and effectively. This method, when used correctly…
What is Mixpanel? Plan Options and Features
Making data-driven decisions is no longer a choice. Teams developing products, aiming for growth, and wanting to measure marketing performance need to understand user behavior…
The Use of Artificial Intelligence in Visual Design and Color Selection in Marketing: Strategies, Impacts, and Future Trends
In marketing, visual design is no longer just an aesthetic preference. Today, brands use visual language to attract and be memorable to users…
What is Conversion, How is it Calculated, and How is it Used in Online Marketing?
In online marketing, a conversion refers to a visitor taking a target action defined by the business. This action could be a purchase, filling out a form, subscribing to a newsletter, etc.
How to Increase Brand Awareness?
Brand awareness directly impacts brand growth in today's competitive business world. Therefore, brands need to establish a lasting presence in the minds of their target audience...
Is Instagram Getting a Subscription System? Instagram Unskippable Ads
Is a New Era Beginning on Instagram? Instagram has been constantly improving its advertising models in recent years. However, recent claims suggest the platform is moving towards a more radical approach…