(Solutions)
Logo Design
A logo is a brand's most fundamental identifier. It determines perception at the first point of contact and unifies the brand's positioning under a single sign. Therefore, logo design is not an aesthetic choice; it is a strategic decision-making area.
A seemingly simple, but strategic decision.
Istcode's logo design approach is based on a mindset directly related to the brand's positioning. Visual simplicity is the result of a strategic framework aligned with the market, target audience, and brand language. The resulting logo unifies the brand's stance under a single sign and creates a consistent perception across all touchpoints.
(Scope)
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( 001 )Logo Concepts
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( 002 )Typography and Symbolism
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( 003 )Ratio and Grid Systems
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( 004 )Use of Color and Variations
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( 005 )Digital and Print Use
( Period )
DISCOVERY
The brand's positioning, target audience, and market context are clarified. The logo is considered as the visual representation of this framework.
RESEARCH
The industry, competitors, and visual references are analyzed. Distinctiveness and originality are defined at this stage.
STRATEGY
Fundamental principles are established that define the approach to form, typography, and symbolism. The logo is considered not only an aesthetic decision but also a positional one.
DESIGN
Logo concepts are shaped within the defined framework. Proportion, balance, and readability are paramount.
APPLICATION
The logo is structured with variations and usage scenarios to maintain consistency across different platforms.
Let's begin now.
LET'S EVALUATE IT TOGETHER.