(Solutions)
Meta & Google Ads Management
Meta and digital advertising platforms are not just spaces for launching campaigns. These channels are performance environments that require testing, measurement, and continuous improvement. Successful advertising management gains meaning not from one-off results, but from data-driven continuity.
Advertising works through optimization.
In the Istcode approach, Meta & Google Ads management is based on a holistic framework where advertising strategy, creative structure, and performance data are considered within the same system. Targeting, creative variations, budget allocation, and optimization decisions are evaluated together. The resulting structure offers a measurable management model that controls advertising performance.
This service goes beyond campaign-based actions; it's a strategic process aimed at transforming a brand's digital advertising investments into a long-term and sustainable performance structure.
(Scope)
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( 001 )Meta Advertising Management
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( 002 )Google Ads Management
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( 003 )Target Audience and Segmentation
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( 004 )Test and Variation Management
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( 005 )Budget, Proposal Optimization
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( 006 )Performance Tracking and Reporting
( Period )
DISCOVERY
Advertising objectives, current account structure, and expectations are clarified.
SETUP
The account, campaign, and measurement infrastructure is configured.
PUBLICATION AND TESTING
Creative ideas and targeting strategies are tested, and data is collected.
OPTIMIZATION
Budget, messaging, and targeting decisions are updated based on performance.
EVALUATION
The results are analyzed and the strategy is continuously improved.