What is guerrilla marketing? It is a type of marketing that brands do out of the ordinary to promote their product or service. They offer the service or product to consumers in unexpected places or at unexpected times.
What is Guerrilla Marketing?
guerrilla marketing It originated in a marketing book written by Jay Conrad Levinson in the 1980s.
According to Levinson, marketing methods other than traditional models are also successful. It makes a difference in brands with small budgets and big dreams. With this method, it is aimed to attract the attention of consumers in small but unusual ways.
guerrilla marketingNew or unconventional methods are used to attract attention to a brand or business to increase sales. The methods used are generally low-budget but interesting. This marketing genre can allow you to make a big impact on the public.
guerrilla marketing, marketing mix A special feature used in the promotional item in the model marketing strategy is the type. Bold and modern ideas are more important. It encourages investing time and energy, imagination or knowledge, not money. Guerilla comes from the Spanish word guerra, which means war. Therefore guerrilla, is a small war whose goal is to weaken the opponent at certain points. the concept of guerrilla to marketing entering, It has led to different understandings and views of practice and roles. The key element in characterizing this type of marketing is that it is unconventional and unorganized in nature.
Types of Guerrilla Marketing
Outdoor Guerrilla Marketing
In public areas creative and often add to pre-existing urban environments through temporary installations or installations, such as putting something removable on top of a sculpture or placing temporary works of art on sidewalks and streets.
Closed Guerrilla Marketing
Outdoor guerrilla marketing Similarly, it only occurs indoors, such as train stations and shops or university campus buildings.
Event Ambush Guerrilla Marketing
Leveraging the audience of an ongoing event (such as a concert or sports game) to prominently promote a product or service, often without the permission of the event sponsors guerilla marketing is the type.
Secret Guerrilla Marketing
In this type of marketing, customers are not exposed to direct marketing campaigns and marketing They remain unaware of their materials. Advertisements are one of the most common versions of this technique. Customers to marketing strategies It is a very risky technique as they may take a negative approach as soon as they realize they have been exposed.
Experiential Guerrilla Marketing
It consists of tactics that enable people to interact with the brand by using more experimental methods.
Viral Marketing
viral marketing One guerilla marketing tactic. These are advertisements designed as if they were real. These are advertisements prepared with the aim of drawing attention to a product or brand on the back.
Benefiting your business with professional content is a good digital agency If you want to work with or get one step ahead of your competitors with Semantic SEO, info@istcode.com You can contact us at.
