We said, “Let’s come to 2024, let’s see what will change.” Actually, a lot has changed. There have been serious movements both on the social media front and in marketing strategies. Especially when we enter the last quarter of the year, these winds of change will become more noticeable. So, as you can see, what is happening in the digital world, what will end, who is dum duma to whom, let’s see together.
1. The Rising Star of Artificial Intelligence and Automation
Artificial intelligence (AI) has penetrated every aspect of our lives in recent years and will become even more influential in the world of social media in the last quarter of 2024. Brands will begin to use AI not only to improve customer service, but also to produce content, analyze user behavior, and create personalized marketing campaigns. In particular, AI-powered chatbots and automatic content recommendation systems will make social media strategies more efficient and effective. Thanks to this technology, brands will be able to better understand their users and respond to their needs instantly, which will increase customer satisfaction.
However, the use of artificial intelligence is not limited to this. AI will also play a major role in optimizing social media advertising campaigns. AI algorithms will determine the target audience more accurately and ensure that ads reach the right people. This will both reduce costs and increase the effectiveness of campaigns. In other words, thanks to AI, ads will now be smarter and more effective. If you want to use these opportunities offered by AI in your social media strategy, take action to take the right steps!
2. Short Video Content: I'd die if I didn't watch it!
A storm has blown from TikTok, affecting almost the entire world. But in the last quarter of 2024, this storm will intensify even more. We are now in a world where short videos reign supreme. And such a world that your content must attract attention in a few seconds. If you could not catch the user in that first second, good luck! Instagram Reels, YouTube When we say shorts, you will see that this trend has found a place on every platform. But here is the trick: Creativity! Discover how you can make these short but effective videos more effective with the support of a digital agency.
3. Social Commerce: Shop on Instagram Now
The year 2024 has become a turning point with the rise of social commerce. Platforms such as Instagram, Facebook, and TikTok have made it possible for users to not only discover content but also make purchases directly. This trend will grow stronger in the last quarter of the year and will affect a wide range of businesses from small businesses to large brands. Instagram, in particular, allows users to purchase a product as soon as they like it with its Shop feature. This makes the shopping experience much faster and easier.
The rapid rise of social commerce also creates great opportunities for brands. A website is no longer enough to sell your products; you also need to have a strong presence on social media platforms. This means allowing users to shop directly from your social media accounts. In order to develop your social media strategy in this direction and make the most of social commerce, be sure to review your digital marketing strategies. If your website If you want to integrate with social commerce, you must catch this trend!
4. Metaverse: Wow, Real Effects in a Virtual World
There is something called the Metaverse, which pushes the boundaries of virtual reality. In the last quarter of 2024, this concept will be the new playground for brands. In short, we are now entering a world full of virtual stores and VR events. Being in this world is becoming inevitable for innovative brands. If you want to be in this field, it is inevitable to follow new technologies closely and adapt.
5. Engagement-Focused Content: No Reaction, No Success
Creating content is a difficult craft, especially on social media. But if you include users, things change. In the last quarter of 2024, user interactions social media will be the backbone of their strategies. Live broadcasts, surveys, interactive stories... These are no longer just options, they are a necessity.
6. Transparency and Social Responsibility: Being Real is Important
In the last quarter of 2024, consumers want: “Be real!” Now everyone is looking for transparency, questioning how socially responsible brands are. For those asking, “What is transparency?” this means brands being open and honest with consumers. Be careful to convey your brand’s social responsibility messages in the most effective way.
7. Influencer Marketing: Big Fish Don’t Swallow Small Fish
Influencers are still very popular, but there is a wind of change in this business. Instead of influencers with huge followers, micro and nano influencers that appeal to more niche audiences are now popular. Because these types of influencers offer more targeted and sincere content.
8. Audio Content: Those Who Can't Do Without Listening Click Here
The year 2024 has proven how effective audio content can be in the world of social media. While podcasts have become one of the favorite content formats of social media users, brands have also increased their investments in this area. In the last quarter, we will see audio content become even more widespread. In addition to podcasts, platforms such as Clubhouse also allow users to interact with audio content. This trend provides great convenience in terms of users being able to consume content by listening without using their hands.
The popularity of audio content makes it almost mandatory for brands to include this format in their marketing strategies. The way to communicate with users is no longer just through written or visual content; you can also make your brand heard through audio content. If you want to make your brand heard in this area and reach a wide audience through podcasts, you should update your strategy by focusing on audio content. With the right audio content strategies, you can reach your users anytime, anywhere!
The last quarter of 2024 is opening brand new doors in the world of social media. If you want to open these doors and create a storm in the digital world, you can stand out from the competition by updating your strategies with Istcode. Click here to fill out the request for proposal form now!
